ABSTRAK Lasrika 2019. "THE EFFECT OF ELECTRINIC WORD OF MOUTH, ATTRACTION
AND LOCATION ON DECISION VISITING TOURISTS IN GOFUN
BOJONRGORO". Thesis, Undergraduate Program Management Study Program,
Concentration of Human Resource Management, STIE ASIA Malang, Supervisor: Dr.
Widi Dewi Ruspitasari, SE., MM.
The tourism industry is currently considered the fastest growing industry.
Tourism has a strategic role in the economy and people's welfare in various tourist
areas. Now tourism visits to an area have become part of a lifestyle to fulfill a proven
desire or need of the community in the field of tourism business services recreational
activities or tourism can be used to release boredom because of the pattern and
lifestyle of the people who are increasingly busy in various routine Province East
Java is known for its rich cultural and tourism diversity, some of which have
potential qualities and attractiveness that can attract tourist visits.
This study aims to determine the effect of electronic word of mouth
variables, attractiveness, and location on tourists visiting decisions in Bojonegoro
both partially and simultaneously. Data collection was done by distributing
questionnaires, research was conducted at Gofun Bojonegoro tourism object on 100
respondents who had visited Gofun Bojonegoro with multiple linear regression
analysis, t test, F test and determination test (R2). The sampling method in this study
used the Non Probability Sampling technique.
Based on the results of the analysis that the electronic variable word of
mouth has a positive but not significant effect on the variable decision of visiting
tourists in Gofun Bojonegoro. Attraction variables have a positive and significant
effect on the variable decision of visiting tourists in Gofun Bojonegoro. Location
variables have a negative but not significant effect on the variable decision of visiting
tourists in Gofun Bojonegoro. Electrinik word of mouth variables, attraction
variables and location variables significantly influence the decision to visit tourists in
Gofun Bojonegoro.
Keywords: Electronic word of mouth, Attraction, Location, and Visiting Decision

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