ABSTRACTION
Yerry Purwanto.12211117
MEDIA PROMOTION DESIGN OF WARUNG COKLAT IN KOTA
WISATA BATU USING MOTION GRAPHIC TECHNIQUES
Teknik Informatika, Sekolah Tinggi Manajemen Informatika dan Komputer
ASIA Malang, 2016.
Keywords: Motion graphic, Chocolate.
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Warung Coklat from Batu City produces chocolate with chocolate
theme character and promoted through social media, although it’s been
two years Warug Coklat sales are still less satisfactory. This could be seen
from the month average that only sell ten chocolate characters. In order for
the sales of product from Warung Coklat increase every month, then
needed a promotion media that is different from before, with motion
graphic technique.
To design the promotion media is required accurate data, so do the
way of observation and interview to the owner from Warung Coklat to
design the media promotion accordance with the wishes of Warung
Coklat. For the contents of the motion graphic tells about a guy that want
to gives a gift to his girlfriend that having a birthday. The visual is 2d
animation that is composed from picture and writing, while the layout used
is picture window layout where an objects become the core of the
message so the picture displayed in close up.
The testing motion graphic promotion media Warung Coklat, done
by spreading questionnaires to the correspondent. The result from
questionnaires that has been spread showed that the percentage of
76.25125% of adolescents rated this promotional media deserve to be
published, and 23.74875% of adolescents rated this promotional media
less suitable published. From percentage 23.74875% percentage is much
less like the audio and background, according to their audio is less
appropriate and for the background is too relaxed. To increase the sales
and to attracted new customers in Warung Coklat, so the audio and the
background from motion graphic needs to be changed and adapted with
the taste of teenager around 17 until 25 years old.
Bibliography (2003-2013)

L001646

001.4 PUR p

Tugas Akhir T.I.

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